The dashboard analyzes revenue, customers, products, stores, and returns, providing key insights such as $1.76M total revenue, $1.05M total profit with a 59.7% margin, over 10K customers segmented by demographics and priority, 1,560 products with mid-tier items driving most sales, and a low return rate of just ~1%. It demonstrates my skills in data modeling, DAX calculations, and visualization storytelling, turning raw datasets into actionable business insights. You can also view the full dashboard and report in PDF format on this website.